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Abof is your go-to online destination for the best in fashion shopping, news and trend watching. Abof offers fashion apparels for both men and women be it formals, party wear or casuals. You can find dresses, skirts, jackets, parkas, trousers, t-shirts, sweaters and much more easily all under one roof.
ABOF is an online fashion retailer based in Bengaluru. Launched in October 2015, ABOF is the online venture of the Aditya Birla Group.
The brand not only showcases a huge collection of in-vogue styles from the best brands, but also offers made-to-order content to amp up your style game, style tips and hacks from the experts and even a virtual trial room!
Get the chicest looks of the season from around the globe through ABOF’s curated collection of products handpicked from popular fashion brands, and also from its own in-house brand ‘ABOF’.
About Aditya Birla group
The Aditya Birla group is India’s third largest private conglomerate. Apart from having interests in industries like metal, cement chemicals and telecom, it is also India’s largest fashion player through Aditya Birla Fashion and Retail Limited (ABFRL).
Madura Fashion & Lifestyle and Pantaloons are two companies that operate under the Aditya Birla Group.
Madura Fashion & Lifestyle has brands like Louis Philippe, Van Heusen, Allen Solly, Peter England, Planet Fashion, People, The Collective, Hackett London, Forever 21, Simon Carter and Ted Baker in its portfolio.
Pantaloons on the other hand has more than 200 Indian, in-house and international brands, including Ajile, Izabel London, Akkriti, Bare Denim, Alto Moda, Candie’s New York, Annabelle, Byford, Chalk, Chirpie Pie, Honey, Poppers, Rangmanch, Richard Parker SF Jeans, Trishaa, Urban Eagle, Bare, Rig, SF Jeans, JM Sports and Lombard.
3D virtual trial room
Customers can experience a 3D virtual trial room on ABOF fashion. This is a first of its kind innovation in India. It is a tool where the customers can ‘virtually’ try on any product before buying it. By inputting their basic body measurements, customers can see how a particular product will look on them. The tool also allows customers to layer clothing to check out looks.
ABOF online also uses a one-of-its-kind fashion quiz to understand customer preferences and show only relevant personalised content.
ABOF’s 3D trial room is powered by Metail Virtual Fitting Room Startup from United Kingdom.
Get on-spot exchange at ABOF fashion
Another feature that gives ABOF an edge over other online retailers is on the spot exchange. Unlike other brands, when you apply to return a product on ABOF and want it in a different size or colour, the pickup guy comes with the new merchandise and simultaneously picks-up the old product.
AISHA – ABOF’s Artificial Intelligence based personal fashion advisor
Meet AISHA, your personal fashion advisor from ABOF. This Artificial Intelligence driven stylebot is available on Facebook messenger.
Through the chat function, customers can ask AISHA for product recommendations, style tips or any other fashion advise.
This stylebot from ABOF is extremely user friendly and comprehends most common fashion questions.
For introducing this innovative technology, ABOF partnered with a Visual AI company, Streamoid Technologies and IBM Watson, a cognitive system from IBM.
Enjoy a convenient shopping experience on ABOF online
ABOF.com has partnered with IBM Cloud and Watson, to provide a personalised shopping experience to its customers.
With this new feature, shoppers can type questions in spoken English in the search box. These questions are recognized and comprehended by the system on ABOF and it responds to them accordingly.
Get mind blowing ABOF Offers on Khojdeal
At Khojdeal.com you will find amazing ABOF coupons and ABOF offers. ABOF clothing offers especially those on ABOF dresses are really popular.
Apart from offering ABOF coupon code, Khojdeal also gives extra Rs. 215 cashback on ABOF online shopping.