Leading digital payment company Paytm has launched Paytm First – a premium subscription-based loyalty and rewards program. Through this subscription service, the company plans to offer exclusive benefits over and above the regular cashback offers. It is also looking to further encourage the use of its platform and increase customer retention.

Talking about the launch of Paytm First Program, Deepak Abbot, Paytm’s Senior Vice-President said,

“We are very excited to launch our exclusive loyalty programme ‘Paytm First’ with sought after rewards and benefits spanning across video and music streaming, food and travel, shopping and lifestyle. We are happy to have partnered with leading players from their respective verticals during the initial launch phase itself, and we will continue to expand the Paytm First programme with more benefits and value to our customers.”

Key Highlights of Paytm First Program:

Subscription Cost:

The subscription cost of Paytm First is Rs. 750 for one year. However, the first fifteen hundred subscribers will get an inaugural cashback of Rs. 100.

Program Benefits:

The program offers the following benefits:

  • Annual Gaana membership
  • Zomato membership
  • Annual Sony Liv subscription
  • 3-month ViU Premium subscription
  • Annual Eros Now membership
  • Uber benefits worth up to Rs 6,000
  • Uber Eats benefits worth up to Rs 2,400
  • Many more thrilling partner brand offers worth more than Rs. 12,000

Cashback Offers:

Additionally, customers can also avail an overall cashback of over Rs. 1500 including a cashback of Rs. 100 on movie ticket booking each month.

Members will also get Rs. 30 as cashback on adding a minimum of Rs. 500 to their Paytm Wallet every month for 12 months.

Paytm Mall Offers:

Paytm First subscribers will also get exclusive offers for shopping on Paytm Mall. Additionally, unlimited free and priority shipping, with access to 24×7 priority customer care service will also be given.


This service is already available on Paytm’s Android and iOS-based apps. To activate, click on “Paytm First” on the app’s home screen which will take you to the joining screen.