If you are looking to make the switch to products made in India, we have the brands for you. Khojdeal lists Made In India Fashion Brands.
The cultural push by PM Narendra Modi for citizens to use products specifically made in India is gaining a hella lot of momentum. The “Vocal for Local” initiative is pushing Indian consumers to buy “swadesi”, or made in India products. What better time to let you in on the fact that these brand you previously thought were foreign, are actually Indian.
Made In India Fashion Brands
These brands that you actually thought were foreign are actually Indian. I know, for some even we were shocked. With PM Modi’s initiative, Vocal for Local, what better time to make the switch to desi products. These brands have incredibly credibility within the general consumers and now since you know they are Indian, you could easily invest in them knowing your hard earned currency will circulate inside the country.
Here are Made In India Fashion Brands.
Peter England was founded in 1889, Londonderry, Ireland. They provided British soldiers with Khaki trousers during the Boer War. Since then, Peter England has become a household name in India and is now acquired by the Aditya Birla Group since the year 2000. The brand is one of the leading in menswear in the country, listed in the top 5 most trusted brands in apparel for 7 consecutive years.
Louis Philippe is a premium Indian brand of men’s apparel. Formed as a subsidiary of Madura Fashion & Lifestyle, a division of the Aditya Birla Group, founded in 1989. The brand is actually named after Louis Philippe, the King of the French from 1830 to 1848. It is one of the largest and most trusted apparel brands in India, especially in formal menswear.
Trent Ltd. is the retail hand of Tata group. Started in 1998, Trent is the company that operates Westside, one of the many growing retail chains in India. Westside is one of India’s largest consumer apparel chain with some of the highest sales amongst all brands in the same industry.
Elle 18 is owned by Hindustan Unilever Limited since its inception in the year 1998. One of the largest in its industry, Elle 18 is majorly aimed towards the funky youth, with bright and vibrant colors in their products. Elle 18 is highly regarded as one of the best brands in the cosmetic industry.
Much like Peter England, Allen Solly is also now acquired by the Aditya Birla Group since 2001. The brand was originally founded in the year 1744 by William Hollin and Co. The brand was then acquired by Madura Garments and subsequently acquired by current holders of the company. One of Aditya Birla Group’s biggest cash cows in terms of apparel, Allen Solly is one of India’s largest and fastest growing brands.
Park Avenue is one of India’s most notable and familiar brands with multiple products in line, mostly geared towards fragrances and grooming needs. The brand has a considerable reputation amongst the Indian consumer base and is highly trusted. The brand actually belongs to the Raymond Group along with brands like Raymond, Raymond Premium Apparel, Park Avenue, Park Avenue Woman, ColorPlus & Parx.
The Vocal for Local initiative is gaining momentum and is changing the consumer landscape for good. With consumers ready to make the change and switch solely to Indian made products, we have listed the brands in fashion previously thought of as foreign, that are actually Indian. Khojdeal lists Made In India Fashion Brands.
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