Big Diwali Days – India’s biggest Festive sale is back! Your favorite shopping fest will kick starts on 11th October. Flipkart Plus subscribers will get early access to the sale and all fantastic deals on electronics, gadgets, fashion, home appliances, and more. For them, the sale will begin on 10th October.

Prepare yourself for jaw-dropping and never-before offers like up to 90% off on multiple products. Mobiles, TVs, home appliances, clothing, furniture, personal care, books and more will be up for grabs at throwaway prices. Multiple affordability options like No Cost EMI and Flipkart Pay Later will also be provided to customers. In terms of bank & card offers, Axis bank Credit and Debit cardholders and SBI bank credit cardholders will be eligible for an instant 10% discount on all purchases.

Flipkart Big Diwali Sale 2023 Dates

Your favorite shopping fest – Flipkart Big Diwali Sale – will kick start on 11th October and end on 16th OctoberFlipkart Plus subscribers got early access to the sale. For them, the sale will begin on 10th October.

If you are waiting for the Flipkart Big Diwali Sale then you are not alone. More than millions of people from India are waiting for this biggest Diwali sale of Flipkart. And why shouldn’t they? After all, Flipkart’s Big Diwali Sale brings huge discounts on thousands of products.

This year it’s going to be huge as we found out that Flipkart Big Diwali 2023 sale brought massive offers on electronics and most awaiting hot deals on everything else.

In preparation to The Big Diwali sale, Flipkart has doubled the number of pin codes where it offers pick-up capabilities to sellers and has added around 30,000 kiranas in 800 cities to its pan-Indian supply chain. This will massively improve last-mile logistics and access to 100 percent of the pin codes.

In addition, for the first time this year, India’s community of artisans, weavers, and craftsmen will be able to participate in this festive event through Flipkart Samarth. Earlier this month, Flipkart also announced that it has created a Hindi language platform for the first time.

Flipkart Big Diwali Sale Deals on Smartphones

  • The best selling smartphone of 2023 – Redmi Note 7 Pro – will be available at a discount of Rs. 5,000. Originally priced at Rs. 15,999, this 48MP camera beast can be bought for Rs. 10,999.
  • Vivo Z1Pro, that comes with a powerful 5000 mAh battery can be bought for a never before price of Rs. 12,990.
  • The 2 GB and 3 GB RAM variants of Realme C2 will be available at the discounted price of Rs. 5,999 and Rs. 6,999 respectively.
  • iPhones will be available at the lowest ever prices in India. Never before prices will be revealed on 26th September.
  • Jaw-dropping discounts can also be availed on Google Pixel 3 series. Up to 33% discount can be earned Pixel 3 and Pixel 3XL phones.

Flipkart Big Diwali Sale Offer on Electronics

  • Get a 43-inch television at the price of a 32-inch television.
  • Get a fully-automatic washing machine at the price of a semi-automatic washing machine.
  • Get a double-door refrigerator at the price of a single-door refrigerator.
  • Get a split air-conditioner at the price of a window air-conditioner.

Flipkart Diwali Sale Offers List

Flipkart’s Big Diwali Sale will begin on 17thOctober and end on 23rd October. During this 120-hour shopping fest, never-before-seen offers will be unveiled across all store categories. Here’s everything you need to know about Flipkart diwali dhamaka offers .

  • The Flipkart Big Diwali Sale 2023 will begin on 11th October and end on 16th October.
  • Between 11th October & 16th October amazing deals and offers will be up for grabs on Fashion, TVs & Appliances, Home & Furniture, Beauty, Toys & More, Smart Devices & Grocery.
  • Between 17th October & 16th October, jaw-dropping deals and offers on Mobiles & Tablets, Gadgets & Accessories and everything else on Flipkart will be revealed.
  • Crazy deals will be there for the taking on mobiles, TVs, Laptops & more. These deals will be revealed four times every day at 12 AM, 8 AM, 12 PM, 8 PM.
  • Extra 20% off on clothing, beauty, home decor & more will be yours for the asking during Maha Price Drop.
  • Customers can shop for a new deal every hour during Flash Sale.
  • Customers can avail extra discount every day during Rush Hour deals between 12 AM & 2 AM.
  • Combo deals like buy 3, get extra 10% off, buy 4, get extra 15% off, shop for Rs. 1,499, get extra 10% off and shop for Rs. 1,999, get extra 15% off will also be on the market.
  • Mobiles & tablets will be waiting to be bought at the lowest prices of the year.
  • TVs & appliances can be bought at up to 75% off.
  • Shop for electronics & accessories during the Flipkart Big Diwali Sale and get up to 90% off.
  • Get up to 90% off on 20 Lakh+ styles from 100+ brands.
  • Grab 50-90% off on Home Essentials & Furniture.
  • A discount of up to 90% will be available on Flipkart’s Brands.
  • There will a concession of up to 85% on 2GUD – a Flipkart owned unbranded and refurbished products portal.
  • Book flights through Flipkart and get up to Rs. 25,000 off.
  • In terms of bank & card offers, Axis bank Credit and Debit cardholders and SBI bank credit cardholders will be eligible for an instant 10% discount on all purchases.
  • Multiple affordability options like No Cost EMI, Cashless Credit and Flipkart Pay Later will also be provided to customers.
  • 10% instant discount + 5% unlimited cashback for Flipkart Axis Bank co-brand card customers.
  • Play exciting new games and contests and earn rewards of up to Rs 100 crore.
  • Shoppers will be able to buy Complete protection plans for appliances, in addition to mobiles.
  • 100+ Partner offers for SuperCoins and 4X Coins on all partners such as Ola, OYO, PhonePe, UrbanClap, 1mg.
  • SuperCoins will unlock a host of offers like 4x earning on SuperPartners, Exclusive Rewards and free flight offers during this Big Diwali Sale
  • Launch of innovative products from top brands especially for the 6 days of Big Diwali Sale.

Big Diwali Sale Offers for 2023

Folks get ready and block your calendars because India’s biggest online shopping extravaganza is all set to be back with a bang. The much-awaited Flipkart Big Diwali Sale offers are going to be uber special this year. Prepare a Wishlist of all the things that you have been looking forward to buying from Flipkart and keep it ready. Just think of a product and it will up for grabs in this Diwali offers on Flipkart be it mobiles, home appliances, laptops, fashion apparels & accessories, home accessories, cameras, shoes, bags, books, media, electronics, etc. The list of products on sale is never-ending.

CategoryFlipkart Big Diwali Discount
Mobile PhonesBest Offers
ElectronicsUpto 90% Off
TV & AppliancesUpto 75% Off
LaptopsLowest Offers
Clothing, FootwearUpto 90% Off
Books, ToysUpto 90% Off
FurnitureUpto 90% Off

Additionally, various cashback offers from different banks will also be available. Customers can get extra cashback on already highly discounted products. All Flipkart Big Diwali Sale offers are covered in this post, so, keep on reading to know more about the exhilarating deals of the day, special offers, inviting hourly discounts, and other hacks for making your purchases even more meaningful. Are you ready for this magical shopping festival?

Save Extra With Flipkart Diwali Exclusive Coupons

Khojdeal gives you a chance to save extra on your Flipkart order by using the latest coupon codes and promo codes for Flipkart. You can browse through the latest Flipkart Coupons here. Given the plethora of deals and discounts that will be unveiled in this year’s sale, the theme for Flipkart Big Diwali Sale in 2023 seems to be affordability. Powered by attractive payment schemes like no-cost EMIs on debit/credit cards, exchange offers, buyback guarantees, a Flipkart pay later feature, and cashless credit of up to Rs. 60,000, the e-commerce giant expects its annual sale to be over $1 billion. It also aims at adding approximately 2 million new shoppers on its platform. So, folks, what are you waiting for? These alluring deals will not last for long. Grab them before they are sold out.

Alliance With New Payment Partners

For this year’s Big Diwali Sale, Flipkart has joined forces with leading payment solutions company, Mastercard, to present spectacular offers and discounts. The e-store has also formed an alliance with Axis and SBI Bank to give exclusive discounts to customers who pay for their purchases through Axis and SBI bank debit/credit cards. There will be attractive deals for Bajaj Finserve EMI cardholders as well. Furthermore, customers using Flipkart’s digital wallet, PhonePe, to make payments can take advantage of an extra 10% cashback during the sale. Also 5% unlimited cashback will be given to Flipkart Axis Bank co-brand card customers

No Cost EMI On Debit & Credit Cards And Bajaj Finserve EMI Card

To make it easier for customers to shop for expensive products during the sale, Flipkart has introduced the no-cost EMI scheme. The payment for such products can be made in 3 to 12 installments with incurring any additional costs like processing fee, interest, etc. The no Cost EMI offer will be applicable on products like smartphones, laptops, large consumer durables, furniture, etc.

Special Credit Limit Of Up To Rs. 60,000 With Flipkart Cardless Credit – Buy Now, Pay Later

Based on the customer’s shopping history and credit score, Flipkart will offer a credit line of up to Rs. 60,000 to them. This initiative by the retailer is to facilitate shopping who those individuals who don’t have credit cards. Customers will be allowed to shop for products up to their credit line and then pay the bill later.

Exclusive Flipkart Big Diwali Sale 2023 Offers For Flipkart Plus Subscribers

Customers who are Flipkart Plus subscribers can avail exclusive offers during Big Diwali Sale 2023 on Flipkart. Based on the purchases they make from the store, Flipkart Plus subscribers will be given coins. On spending Rs. 250, one coin will be given. A maximum of 20 coins can be earned in on every purchased. These coins can then be redeemed by the customer on Flipkart. Flipkart Plus subscribers will also get early access to sale deals and free expedited delivery.

A New ‘Crazy Deal’ Will Be Unveiled Every Hour – 120 Deals In 120 Hours!

To keep the customers engaged and excited, new offers will be up for grabs every hour on Flipkart. Since the sale will run for 5 days i.e. 120 hours, 120 crazy deals will be introduced. These deals will be in addition to the regular Big Diwali Sale deals.

Flipkart Big Diwali Sale Quiz – App Only

Besides grabbing jaw-dropping discounts and deals, Flipkart app users can also win exciting and attractive prizes including Flipkart gift vouchers, smartphones, Bluetooth speakers, televisions, headphones and Google Home by participating in the Flipkart Quiz that will be hosted twice each day.

Enjoy the Best Exchange Offers on Electronics Online

Customers can avail exciting exchange discounts on electronics like smartphones, televisions, refrigerators, washing machines, laptops, etc. Old electronics in working condition can be conveniently exchanged on Flipkart. The exchange discount offered by the retailer will be in addition to the store discount and other special offers.

Avail Buyback Guarantee on top mobiles during Big Diwali Sale

With Flipkart’s buyback guarantee, customers get surety that the e-store will buy back the product at an assured, pre-determined price. The buyback amount will be deducted from the price of the new product purchased from Flipkart. This guarantee will be applicable to smartphones only. Smartphones sold within one year after purchasing will only be eligible for this offer.

More of Everything – Discounts, Offers, Sellers

Customers will have easy and instant access to over 1,00,000+ registered sellers based across India. Millions of products across 70+ store categories will be up for sale. In addition, they can also look forward to innumerable and enormous discounts. This 6-day long shopping extravaganza will offer every product imaginable on sale – from large appliances and gadgets to furniture and fashion apparels. Customers will have a comprehensive catalog of products choose from while shopping on Flipkart this festive season.

Robot-based sortation technology to optimize supply-chain efficiency

The retailer has introduced India’s first of its kind robot-based sortation technology. Automated Guided Vehicles (AGVs) have been introduced at Flipkart’s Soukya sortation center in Bengaluru. This technology will improve the efficiency of supply chain operations and ensure quicker delivery and improved online shopping experience.

Voice-based bargaining experience with Flipkart Hagglebot

The Flipkart Hagglebot will allow customers to negotiate and bargain for various products listed on the online marketplace directly using their voice. Two new products will be released for negotiating on each day of the sale. Based on negotiation ability and the aptitude to drive a good bargain, a ‘Boss’ will be crowned each day.

Flipkart Authorised BuyZone Programme

Flipkart is introducing a ‘Flipkart Authorised BuyZone’ programme, in metros Tier 2 and 3 cities, where customers can get assistance for shopping smartphones, large appliances, and consumer electronics goods during the festive season.

Flipkart will also train sales staff at this network of almost 10K general trade stores in almost 700 cities across 20 states in helping customers create Flipkart accounts, and choose the right products and help in payments and deliveries.

Further, under the BuyZone programme, Flipkart’s partner stores can also facilitate the delivery of products in some cases. Flipkart says the initiative will help store owners gain additional revenue, while also removing the basic barriers for new customers, especially in smaller towns.

Flipkart Ideas

Flipkart Ideas is a curated selection of content from hundreds of brands and influencers on the Flipkart platform, to make consumers’ shopping experience more meaningful by guiding them through their e-commerce purchase journey. It will engage customers through videos, images, GIFs, stories, polls and quizzes.

Flipkart SuperCoins

Flipkart SuperCoins is a first-of-its-kind rewards ecosystem designed to provide benefits to millions of Flipkart customers. SuperCoins can be earned on every purchase by shopping on Flipkart or on any of the SuperCoin partner portals such as PhonePe, Urban Clap, 1MG, OYO, and Zoomcar through Flipkart. Flipkart Plus members get double the SuperCoins than non-Flipkart Plus members

Flipkart Samarth

For the first time, India’s artisans, weavers, and craftsmen community will be able to participate in Flipkart Big Diwali Sale 2023 through Flipkart Samarth. Flipkart Samarth is a breakthrough initiative launched by India’s leading e-commerce marketplace Flipkart to bring India’s artisans, weavers, and handicrafts producers onto e-commerce.

Informative Buying Guides

Product buying guides on Flipkart will help customers make an informed buying decision. Buying guides highlighting generic characteristics of a product category and features to look for while making a purchase decision help in making personal as well as functional choices.    

Commenting about the legendary Flipkart Sale, Kalyan Krishnamurthy, CEO, Flipkart, said,


Flipkart Big Diwali Sale Dates & Offers List – Bring More Joy and Happiness this Diwali

This year, the Big Diwali Sale at Flipkart is even more special! On each day of this grand festive sale, exciting new offers, deals, and discounts on different product categories will be unlocked.

Listed below are the special offers, hot deals, and crazy discounts that customers can enjoy on different days of the Flipkart Big Diwali sale across different store categories. The sale will not only consist of products from big brands like Apple, Samsung, and Carrier but also include Flipkart’s in-house brands MarQ (washing machines and ACs), Perfect Homes (furniture) and SmartBuy (electronics and accessories).

Amazing Discounts on Fashion apparels & accessories, Beauty, Television & Appliances, Home & Furniture, Toys, Sports, Books, Personal Care Appliances, Smart Devices.

First day of sale will unlock offers and discounts on Fashion apparels & accessories, Beauty, Television & Appliances, Home & Furniture, Toys, Sports, Books, Personal Care Appliances, Smart Devices, and other similar categories. Top products like Blaupunkt Bluetooth soundbar, JBL Cinema soundbar, Apple Watch Series 3, Sony full HD LED TV, VU 4K smart LED TV, Google Chromecast 2, Samsung Gear Fit 2 Pro, Fitbit Charge 2, etc, will be up for grabs at massive discounts.

Value-for-money deals on Smartphones, Laptops and other Electronics

The second day of the sale will see offers and deals on Smartphones and Electronic Devices & Accessories. 30 exclusive smartphones, including those from companies like Asus, Realme, Oppo, Honor, Informix, and Panasonic are lined up for the sale period. Top products like Apple iPhone XS, Apple iPhone XS Max, Redmi Note 5 Pro, Oppo F9, Nokia 6.1 Plus, Xiaomi Poco F1, MacBook Air, Dell Inspiron 15, Lenovo Ideapad 330, HP 15, etc, will be up for grabs at massive discounts.

Save Big Across All Store Categories

On the third, fourth and fifth day of the sale hot deals and discounts will be revealed across all store categories. Top products like, Seagate 4 TB Wired External Hard Disk Drive, LG 260 L Frost Free Double Door 4 Star Refrigerator, Bosch 7 kg Fully Automatic Front Load Washing Machine, Havells INSTA COOK PT Induction Cooktop, Kaff BASELX60 Wall Mounted Chimney, Eureka Forbes Aquasure Amrit New 20 L Gravity Based Water Purifier, Philips GC360/30 Steam&Go Handheld Garment Steamer, etc, will be up for grabs at massive discounts. 

What to expect from Flipkart Big Diwali Sale 2023?

Besides offering regular deals and discounts, Flipkart will also unlock limited-period offers on select products throughout the sale period. Four basic types of deals will be up for grabs

  • Crazy Deals: Crazy deals will be offered on select merchandise only. These deals will be refreshed every 8 hours during the Big Diwali sale.
  • Maha Price Drop Deals: The second type of deal that will be unveiled will be the Maha price drop deal. With this deal, customers can avail an extra discount (over and above the regular discount) of up to 20% on hand-picked products. To avail these deals, customers will have to order within a specified time only.
  • Rush Hour Deals: During the first 2 hours of the sale, customers can avail rush hour deals on select products.
  • Flash Sale Deals: A new flash deal will be offered every hour during the sale period. This means 120 jaw-dropping deals will be up for grabs during the epic 120-hour Flipkart Big Diwali Sale.

Jaw-Dropping Category Flipkart Offers on Diwali

Never before offered deals and discounts will be up for grabs during Big Diwali Sale on Flipkart 2023. Offers will be unlocked across all store categories like smartphones, laptops, fashion, home décor & furnishings, Kitchenware, Kitchen Appliances, Electronics, Books, Media, Stationery, Grocery, etc.

1. Awesome Big Diwali Sale Discounts On Smartphones

Without a doubt, smartphones are the most sought-after purchases on Flipkart. Whether you’re looking for a phone that has the best camera, a good battery life, a RAM that facilitates multitasking, or storage that’s adequate to store all your favourites, the Big Diwali Sale 2023 has the finest smartphones on offer. From budget phones to high-tech ones, Flipkart has a smartphone for all kinds of customers. Shop from a wide range of popular smartphone brands like Apple, Samsung, Xioami, Realme, Nokia, Motorola, Oppo, Asus, Vivo, LG, Honor, Sony, etc.

And, with Flipkart’s Complete Mobile Protection Plan, get free doorstep pickup and drop for several post-purchase issues. door-to-door service for issues. A comprehensive range of issues like screen damage, hardware & software issues, theft coverage, etc. are included.

Shop for your favorite smartphone during Big Diwali Sale and get a chance to save big with jaw-dropping discounts and exchange offers.

2. Amazing Big Diwali Sale Offers On Laptops

Nowadays, laptops are a must-have-device for everyone be it students, professionals or homemakers. Whether you are looking for a basic, budget laptop for personal use, a lightweight one for work or college, or a powerful machine for gaming, the sheer number of choices available on Flipkart are overwhelming. Top brands like HP, Acer, Lenovo, Apple, Asus, Dell, etc. are up for grabs. Equipped with all the latest functionality and features, customers are sure to find a laptop of their choice on Flipkart whatever their technical requirements are.

And with a bucket-load of offers and laptop deals during Big Diwali Sale 2023, customers can be sure to get great value for money on their laptop purchases. Additional discounts can be earned on buying with the exchange.

3. Grab Tablets at Discounted Rates

Owning to their portability, size, and multi-purpose functionality, Tablets are gradually replacing laptops for routine activities like shopping, bookings, reading, entertainment, etc. Equipped with all the essential features like Bluetooth, Wi-Fi connectivity, GPS, Full HD display resolution, video calling, audio calling, camera, etc. these devices have all the features that one looks for in laptop computers and are handier and easier to use. Top tablet brands available on Flipkart include Apple, Lenovo, Microsoft, Samsung, Micromax, iBall, Datawind, Honor, Alcatel, Swipe, etc.

Because of the high price tag attached to them, most people keep tablets on their luxury wish list. However, with Flipkart’s Big Diwali sales offer on the most sought-after tablet brands, customers can choose their dream tablet without worrying about the budget.

4. Get Perfect Clicks with Exclusive Deals on DSLR, Point & Shoot, Instant and Action Cameras

Cameras, especially DSLRs, have become quite the rage in recent times. While point and shoot cameras are still preferred by expert photographers, DSLRs are gaining popularity among amateurs. So, if you are an expert photographer or an amateur one, looking to shop for a quality camera, Flipkart’s Big Diwali Sale is the perfect shopping destination for you. In addition to splendid and high-resolution picture quality, you can also enjoy other benefits like free shipping, easy returns, cash on delivery, exchange offer, cashback, extended warranty and secure payment options.  

Shop from an exhaustive range of branded cameras like Sony, Canon, Nikon, GoPro, Polaroid, Fujifilm, Pentax, etc.

5. Enjoy A Better Viewing Experience – Get Attractive Discounts on Television Sets

This festive season, bring home a branded LED, LCD, QLED, OLED or Smart TV from Flipkart and enjoy a superb television viewing experience with your family. Excellent discounts and deals on all types of television sets from BPL, LG, Sony, Micromax, Onida, JVC, Panasonic, VU, Samsung, etc. are available. Majorly differentiated based on screen type, resolution, screen size and equipped with value-added features like full-HD and high-quality resolution, Android OS, built-in WiFi, varied screen types, Digital Dolby sound system, voice control remote, built-in chromecast, etc., customers can experience mind-blowing cinematic pleasure by ordering televisions from Flipkart.

In addition to the finest viewing experiences, customers can also enjoy amazing savings on their television purchase during Big Diwali Sale 2023 with exchange offers, no-cost EMI offers and cashback offers.

6. Look Gorgeous And Stylish With BIG Discounts On Fashion Apparels And Accessories

If you are looking for great steals on fashion apparel and accessories, then Flipkart is the destination for you. Take advantage of the Big Diwali Sale on Flipkart and shop from a comprehensive range of fashion apparels and accessories, available at massive discounts. Customers can avail the best deals and discounts on everything – from casual outfits and jazzy evening wear, to formal office wear, intimate wear, footwear, bags, makeup, beauty, grooming tools and other fashion apparels and accessories. Update your wardrobe with crowd favorite brands like Vero Moda, Only, Forever 21, Arrow, Park Avenue, Woodland, Parx, Nike, Adidas, Puma, Reebok, Redtape, Revlon, Mac, etc.

7. Discounted Home and kitchen Appliances for Better Living!

Wish to buy branded home and kitchen appliances to make your day-to-day living more comfortable and relaxed? Then Flipkart Big Diwali sale is the sale for you. Shop for power-saving refrigerators, rapidly-cooling ACs, resourceful washing machines and convenient & hassle-free kitchen appliances, at mind-bogging discounts. The e-store also provides additional facilities like replacement guarantee, free product installation, extended warranty, free at-home repair service, exchange offers, cashback offers, etc. Shop from leading electronics brands LG, BPL, Haier, Samsung, Philips, Godrej, Whirlpool, Daikin, Hitachi, Carrier, etc. all available under one roof.

8. Get Wonderful Home & Furniture Products at phenomenally Reduced Rates!

The Big Diwali sale from Flipkart offers exceptional deals and discounts to upgrade your home and office decor. Customers can enjoy massive savings and spectacular online deals on millions of products from Flipkart’s extensive Home & Furniture category. From bed sheets, drapes, blankets, and cushions, to home accents, kitchenware, and tableware, etc, there are a lot of items up for grabs at Flipkart’s mega Sale.

So, this festive season gets ready to give your home and office a regal makeover with home decor and furnishing products from Flipkart available at spectacularly discounted rates.

9. Attractive Offers on Books, Stationery, Media, Gaming consoles & accessories!

With unbelievable discounts, deals and offers up for grabs, Big Diwali Sale 2023 a great time to restock your bookshelf. Customers can grab special discounts and excellent deals on bestselling books, educational and professional books, reference books, fiction & non-fiction novels, self-help books, hobbies & interest books, encyclopedias, religious & spiritual books, autobiographies & biographies, philosophy books, family and relationship books and sample examination papers at the Big Diwali Sale. If you are someone who finds refuge in book, then Flipkart is your mecca.

Apart from books, stationery, gaming consoles, gaming accessories, media and musical instruments are also up for grabs at amazingly stunning prices.

10. GREAT Deals on Auto & Sports Products

The blockbuster Flipkart sale has lots to offer in the sports, exercise & fitness, Car & Bike Accessories, Car Electronics & Appliances, Helmets & Riding Gear, and Health & Nutrition category too. From team sports equipment, Yoga Mats, Dumbbells, Home Gyms and Treadmills to Car & bike covers, charger, Bluetooth Device, Helmets and Riding Gear to Health & Energy Drinks, Protein Supplements, Health Food & Snacks and Vitamin Supplements; there is no shortage of products to shop from. Whether you are a sports enthusiast, gym freak, an avid biker, or adventure seeker, Flipkart offers and deals will bring ideal and affordable product choices for you.

11. Super-quality savings on super-quality grocery

Supermart, Flipkart’s the online grocery store is the perfect place to shop for all household essentials and groceries & get them delivered to your doorstep. Whether it’s fresh staples for daily meals, delicious snacks and beverages, dairy products, gourmet & specialty Foods, premium-quality packaged food, home-care products, personal hygiene products, or baby care products Flipkart has everything required to smoothly run a household. What’s more, customers can also avail the exciting grocery deals every day.  

12. Smart Gadgets

In this year’s Flipkart Big Diwali Sale, Smart gadgets like Google Home, smart lighting systems, smart locks, smart security cameras, smart switches & plugs, HVAC & Energy Management, smart entertainment devices, smart kitchen appliances, and other smart home automation devices will be up for grabs.

Flipkart expands delivery reach by 80% for large appliances

In a statement released by Flipkart ahead of Flipkart Big Diwali Sale 2023, the e-commerce marketplace has announced that it has expanded its delivery reach by 80% to cover almost 25,000 pin codes in India for large appliances like Smart TVs, washing machines, and refrigerators.

This expansion means that Tier II and Tier III cities, that didn’t have access to a wide range of appliances in the previous edition of Flipkart Big Diwali Sale, will be able to shop from the entire product range in Flipkart Big Diwali Sale 2023.

Flipkart SmartBuy Expands Categories

In preparation for Flipkart Big Diwali Sale 2023, the e-commerce giant has expanded its private brand – Flipkart SmartBuy – to 120 categories. The number of products available under the SmartBuy brand has increased to over 200,000 this year.

The increase is across key categories like home furnishings, home decor, tools, and festive items, which have seen a 20-fold jump in selection since last year’s festive season. Flipkart also recently launched products in categories as diverse as Women’s Grooming, Bluetooth Audio, Wallpapers, USB gadgets & Auto accessories.

Flipkart enlists 27,000 kirana shops to strengthen last-mile delivery

To reach out to millions of new consumers during the upcoming Flipkart Big Diwali sale, the e-commerce marketplace has on-boarded nearly 27,000 Kirana shops across 700 cities to strengthen its pan-India supply chain. This move will help Flipkart scale up its reach across the country, especially in tier II and III cities.

Tips to shop smarter during Flipkart Big Diwali Sale 2023

2023’s edition of The Big Diwali sale promises a plethora of mind-blowing deals and offers that will be unveiled every day during the five-day extravaganza. However, customers need to be alert and prompt, if they don’t want to lose out on jaw-dropping, limited-period deals, as millions of other shoppers could be eyeing the same products. To ensure that customers have a seamless and joyful shopping experience, we have prepared a shopping checklist to help customers gear up for India’s biggest shopping festival. These shopping tips will help customers shop smarter on Flipkart.

1. Update the mobile application

Ensure that you have the latest version of the Flipkart app installed on your mobile. This is important for you to enjoy a seamless shopping experience on the go.

2. Download the mobile application

If you don’t have the Flipkart app installed, download it from the Apple or Google Store and log in with your registered email ID/mobile number and password/OTP.

3. Register on Flipkart

In case, you are still not registered on Flipkart, please do it before its too late. Please ensure that you enter a valid email ID and an active mobile number while registering.

4. Ensure good data connectivity

Make sure that you are in a zone where Wi-Fi internet or mobile data connectivity is good. We don’t want you to miss out on deals because of poor connectivity.

5. Create a Wishlist

Flipkart’s Wishlist feature keeps track of your wishes and helps plan your purchases. To add an item to your wishlist, click on the heart icon on the top right side of the page next to the product image. When a product is added to your wishlist it will be highlighted in red on the product page. If you no longer wish to purchase the item, you can tap on the heart again to remove it from your wishlist. You can see your complete wishlist by accessing the ‘My Account’ section of your Flipkart profile.

6. Save/Update your address

To ensure faster checkouts, add and save all the address you might use for product deliveries. Multiple addresses can be saved. Do note that while saving addresses the entered Pincode and locality names are correct. If you are unsure of the correct Pincode or spelling Google it.

7. Save your card details

For smoother and faster checkouts, save your credit or debit card details on Flipkart. Set the given debit or credit card as the default payment method to facilitate quicker checkouts. If you wish to do so, you can also delete your saved cards from Flipkart via the My Accounts menu. All financial transactions on Flipkart are protected by SSL encryption and you don’t have to worry about the safety of your financial details.

8. Flipkart Pay Later Limit

The Flipkart Pay Later facility is currently available to select customers only. If you are a Flipkart pay later customer, check your Flipkart Pay later balance and eligibility limit to ensure you don’t go beyond it. Also, ensure that you pay your monthly bills on time to continue enjoying the facility.

9. Install PhonePe App

Download and Install the PhonePe app on your smartphones. Create an account on PhonePe and link your bank account to it. Once you have finished the registration process, link your Flipkart account to PhonePe. This will ensure a faster checkout and also help you earn additional cashback.

10. Be alert and watchful

Since limited-period offers and time-sensitive deals will also be a part of the sale, keep an eye on the Flipkart website and app during the sale period to ensure you don’t miss out on any special flash deals and crazy deals.

11. Apply for cashless credit on Flipkart

This innovation was launched by Flipkart for customers who don’t own credit cards. Such people can visit Flipkart Cardless Credit page and register by submitting their PAN card and Aadhaar Card details. Once your request is approved you will see the amount of credit you are eligible for. The maximum cashless limit is Rs. 60,000. However, the credit limit that you will be eligible for will depend on your credit score. At the time of checking out, you can use this payment method to pay for your buys.

12. Clear your smartphone of personal data for exchange

In case you are availing Flipkart’s ‘buy with exchange’ program for smartphones, ensure that you format the device you intend to exchange and clear it of any personal data. Keep the IMEI number accessible and ensure that the device ready for inspection by the eKart Wishmaster at the time of delivery.

13. Be an early bird

The best deals of the sale will be unlocked in the first two hours of the sale. To ensure that you can grab the best deals before they are sold out, shop early.

Flipkart Big Diwali Sale FAQs (Frequently Asked Questions)

What is Flipkart Big Diwali Sale?

Flipkart Big Diwali Sale is an annual 6-day shopping extravaganza hosted by Flipkart every year. This sale is usually hosted between the months of October and November around the festivals of Durga Puja, Dussehra, and Diwali. The date may vary as per the year’s calendar. This year it is scheduled from 17th October to 23rd October.

What are the offers not to miss during Flipkart Big Diwali Sale?

This year’s Big Diwali Sale edition promises plenty of fantastic offers and deals that will be unveiled every day. Besides offering jaw-dropping discounts across store categories like smartphones, televisions, washing machines, laptops, electronics, home & kitchen, fashion apparel & accessories, etc., Flipkart will also offer additional perks like exchange offers, no-cost EMI, free installation & delivery at your convenience, open box delivery, easy replacement policy, extra 10% off on prepaid transactions, etc.

Are there any bank offers during Flipkart Big Diwali Sale?

Bank offers that could be up for grabs include 5% unlimited cash back on Flipkart Axis bank credit card, 5% cashback on HDFC bank debit cards, and an extra 5% off with Axis bank buzz credit card.

Is cash on delivery available on Flipkart Big Diwali Sale?

Yes, cash on delivery is available on Flipkart Big Diwali Sale. Cash on Delivery is a mode of payment in which you can pay cash at the time of delivery of your order. You can also pay using a credit/debit card if the courier executive carries a swiping machine. The availability of the Cash on the Delivery option depends on factors like the delivery pincode, type of products etc. Please enter your pincode on the product details page to check if CoD is available at your location. If CoD option is available for your pincode, you can shop for products up to Rs. 49,999 using this.


Flipkart is India’s one of the biggest e-commerce stores. And when it comes to deals and discounts, no other e-commerce store can match with Flipkart. This period of the year is considered as the festive season of India. And big stores like Amazon, Flipkart, Tata, etc. gives huge discounts on almost all products to attract customers.

Flipkart’s Big Diwali Sale is the one such sale from Flipkart that occurs during this festive season. Hence, we recommend you to shop in Flipkart Big Diwali Sale to save some money for yourself this Diwali.