The TV set was man’s best creation in the last century, until it was dethroned by the Internet and all the technologies that go with it. Nevertheless, the TV has never stopped evolving, so much so that today it is available in different models.

While 4K UHD and HDR TVs are now standard in 2023, the market remains diverse. The arrival of several panel technologies, such as OLED and QLED, have been added to the traditional LCD with LED backlighting. Also on the horizon are models using mini-LED and micro-LED technologies.

The 43 inch smart TV is in great demand on the market. In fact, it’s a really balanced device and an ideal solution for those who want to buy a TV with a good value for money. On the market you can find many different products, with the possibility of choosing Full HD or 4K TV, with options in every price range up to top-of-the-range smart TVs compatible with virtual assistants. Let’s see which are the 10 best 43 Inch smart TV in India to buy and what aspects you should consider when buying.

List of Best 43 Inch Smart TV In India 2023

A 43 inch TV is essentially the best for a small to mid-sized room. Head movement will be limited and the picture quality enough to keep you and your friends and family entertained for long hours. The best 43 Inch smart TVs are listed below. Read through to know which one works for you and your living room.

In order to choose the best 43 inch TV it is in fact important to evaluate, in addition to the size and space available, also the guaranteed resolution, the number of ports available and the operating system that allows it to function correctly.

S. No.Best 43 Inch Smart TV In IndiaPrice
1.Redmi 43 inches Full HD Smart TV (L43M6-RA)Rs. 25,999
2.OnePlus 43 inches Full HD Smart TV (43Y1)Rs. 27,999
3.Hisense 43 inches 4K Ultra HD Smart TV (43A6GE)Rs. 30,990
4.Samsung 43 inches 4K Ultra HD Smart TV (UA43AUE60AKLXL)Rs. 36,990
5.Sony Bravia 43 inches 4K Ultra HD Smart TV (KD-43X74)Rs. 54,990
6.AmazonBasics 43 inches 4K Ultra HD Smart TV (AB43U20PS)Rs. 29,999
7.LG 43 inches 4K Ultra HD Smart TV (43UP7500PTZ)Rs. 37,499
8.Sanyo 43 inches Full HD Smart TV (XT-43FHD4S)Rs. 25,999
9.TCL 43 inches 4K Ultra HD Smart TV (43P615)Rs. 30,112
10.iFFALCON 43 inches 4K Ultra HD Smart TV (43K71)Rs. 27,999

Top 10 43 Inch Smart TV In India

1. Redmi 43 inches Full HD Smart TV (L43M6-RA)

Redmi 43 inches Full HD Smart TV (L43M6-RA)

Key feature & specifications

  • Resolution: Full HD (1920×1080) resolution
  • Refresh Rate: 60 Hertz
  • 178 Degree wide viewing angle
  • Connectivity: 2 HDMI ports, 2 USB ports, 3.5mm jack and Bluetooth 5.0
  • Sound: 20 Watts Powerful Stereo Speakers
  • Dolby Audio
  • DTS Virtual: X and DTS-HD
  • Dolby Atmos pass through ARC port
  • Android TV 11
  • Chromecast built-in
  • PatchWall 4 with IMDb integration
  • Kids Mode with Parental Lock
  • 75+ Free Live Channels
  • Universal search
  • Language Universe (16+ Languages)
  • Miracast
  • Supported Apps: Prime Video, Netflix, Disney + Hotstar, YouTube, Apple TV
  • 5000+ apps from Play Store
  • Auto Low Latency Mode
  • Quad core processor
  • Dual band Wi-Fi
  • 1GB RAM + 8GB Storage
  • Display: A+ Grade LED panel
  • Vivid Picture Engine
  • Detailed Picture Controls
  • Ultra-bright screen
  • Dynamic contrast
  • Dynamic backlight
  • Warranty Information: 1-year comprehensive warranty on product and 1 year additional on Panel provided by the brand from the date of purchase

Things we like about this 43-inch TV

There is no fun in watching your favorite movie or show on a TV where the display quality is poor. Now, boost the fun and watch them all in good and clear quality on this 108 cm (43) Mi smart TV. It comes with a Full HD display, which can take your movie or TV watching experience a notch higher by letting you enjoy the various details in stunning and rich quality. Also, apart from delivering crystal-clear display, it ensures that the contrast and brightness levels are balanced optimally.

Thanks to Chromecast Built-in, you can cast your smartphone on your Mi TV and play videos, movies, and more on it. The TV is equipped with a 64-bit A53 Quad-core processor which allows it to operate smoothly. It even comes with the 7th Generation Imaging Engine which not just ensures reduced noise, but also lets you enjoy every frame of your video entertainment in high-quality display and rich and vibrant colors.

Pros (What we liked)

  • Incredible clarity and sharp imaging
  • Riveting 20W sound with Dolby Audio support
  • Incredible content from more than 30 content partners
  • Search for content across all 30+ OTT apps with a single click
  • Smooth experience with a powerful 64-bit Quad-core Processor

Cons (What we didn’t like)

  • Can’t adjust brightness, contrast, etc. while using TV as there are no buttons on the remote to do that

2. OnePlus 43 inches Full HD Smart TV (43Y1)

OnePlus 43 inches Full HD Smart TV (43Y1)

Key feature & specifications

  • Resolution: Full HD (1920×1080)
  • Refresh Rate: 60 hertz
  • Connectivity: 2 HDMI ports and 2 USB ports
  • Sound: 20 Watts Output
  • Dolby Audio
  • Android TV 9.0
  • OnePlus Connect
  • Google Assistant
  • Play Store
  • Chromecast
  • Shared Album
  • Supported Apps: Netflix, YouTube, Prime video
  • Content Calendar
  • OxygenPlay
  • Display: LED Panel
  • Noise Reduction
  • Color Space Mapping
  • Dynamic Contrast
  • Anti-Aliasing
  • DCI-P3 93% color gamut
  • Gamma Engine
  • Design: Bezel-less
  • Screen/Body Ratio = 88.5%
  • Warranty Information: 1-year comprehensive warranty + additional 1 year on panel provided by the manufacturer from date of purchase

Things we like about this 43-inch TV

Versatility and performance collide with the new Y-Series Full HD Smart TV. It comes loaded with a full array backlight for better contrast and uniformity, brilliant Full HD resolution and an ultra-fast processor with support for immersive audio pass-through with Dolby Atmos and DTS:X. Revel in the finest picture quality with real-time optimization of your video content. The advanced Gamma Engine produces unmatched visual quality to bring your experience alive.

With the 20W box speakers and Dolby Audio enhancement, the OnePlus TV Y Series delivers crystal clear sound quality that you will enjoy. Through OnePlus’s award-winning OxygenPlay platform, enjoy the very best selection of built-in apps from top tier streaming services combined with an unmatched user experience and interface. With Live TV and hundreds of free channels together with Chromecast built-in, the Y-Series offers unparalleled entertainment in a size that fits your lifestyle.

Pros (What we liked)

  • Vivid imagery with a high color range
  • Rich and powerful, immersive audio
  • Captivating picture quality with a bezel-less design
  • Integrated Content Calendar with automatic reminders
  • Beautifully designed; slim and sleek

Cons (What we didn’t like)

  • TV operation is a bit slow

3. Hisense 43 inches 4K Ultra HD Smart TV (43A6GE)

Hisense 43 inches 4K Ultra HD Smart TV (43A6GE)

Key feature & specifications

  • Resolution: 4K Ultra HD (3840×2160)
  • Refresh Rate: 60 Hertz
  • Connectivity: 3 HDMI ports, 2 USB ports, Bluetooth, Chromecast Built-in and 5G Wi-Fi
  • Sound: 24 Watts Output
  • Dolby Atmos
  • Multi-Channel Surround Sound for best sound experience
  • Official Android TV 9.0 PIE
  • RAM: 2GB
  • ROM 16 GB
  • Quad Core
  • Display: Dolby Vision HDR
  • Ultra-Dimming
  • UHD AI Upscaler
  • HDR 10, HLG support
  • Near Bezel-Less
  • Ultra Slim Design
  • Hotkeys on Remote
  • Remote With Voice Assistant
  • Viewing Angle: 178 Degrees
  • Image Aspect Ratio: ‎16:09
  • Image Brightness: ‎300 nits
  • Image Contrast Ratio: ‎4000:1
  • Warranty Information: 1 Year comprehensive warranty on the product and 4 Years additional on Panel by brand from date of purchase

Things we like about this 43-inch TV

Keep yourself entertained with a larger-than-life cinematic experience with the Hisense A6GE Series 43 inch LED TV. Featuring Dolby Vision, the sophisticated HDR that is based on cinema technology, the Hisense A6GE Series 43 inch Android TV in India 2023 lends you a theatre-like experience from the comfort of your home. With powerful speakers and HD audio quality, this TV offers crystal clear sound effects, detailed and realistic surround sound, and clear dialogue for an engrossing experience.

Powered by Google and running on the streamlined Android TV 9.0 version, this TV ensures effortless and speedy operation. Designed to complement your modern home decor, this TV has a thin bezel. And, thanks to this minimal bezel, you can enjoy an engaging viewing experience. With the capability to produce a myriad of color shades with 10-bit color depth, this TV gives the panel ample color information for vivid visuals. Its advanced embedded algorithms reproduce natural-looking, realistic colors without oversaturation.

Pros (What we liked)

  • Louder impactful sound with crystal clarity for perfect listening experience
  • The near bezel-less design provides a display with minimal hindrances
  • UHD AI Upscaler upscales normal FHD content into Ultra HD 4K like picture quality
  • Game mode for an amazing gaming experience
  • Various algorithms analyze input signal to remove detected noise and provide sharper picture

Cons (What we didn’t like)

  • Apps like YouTube and Amazon Prime keep crashing and re-starting

4. Samsung 43 inches 4K Ultra HD Smart TV (UA43AUE60AKLXL)

Samsung 43 inches 4K Ultra HD Smart TV (UA43AUE60AKLXL)

Key feature & specifications

  • Resolution: Crystal 4K UHD (3840 x 2160) resolution
  • Refresh Rate: 60 Hertz
  • Connectivity: 3 HDMI ports and 1 USB port
  • Display: Ultra HD (4k) LED Panel
  • One Billion Colors
  • Air Slim Design
  • Supports HDR 10+
  • PurColor
  • Mega Contrast
  • UHD Dimming
  • Auto Game Mode
  • Sound: 20 Watts Output
  • Powerful Speakers with Dolby Digital Plus
  • Q Symphony
  • Tap View
  • PC Mode
  • Universal Guide
  • Web Browser
  • Screen Mirroring
  • Crystal Processor 4K
  • Tizen
  • Supported applications: Netflix, Amazon Prime, Sony Liv, Zee5, Youtube
  • Warranty information: 1 Year warranty provided by manufacturer from date of purchase and 1 Year Additional on Panel

Things we like about this 43-inch TV

This 43 Inch 4K TV in India from Samsung goes beyond regular FHD with 4x more pixels, offering your eyes the sharp and crisp images they deserve. Now you can see even the small details in the scene. Its powerful 4K processor ensures you get up to 4K resolution for the content you love. You’ll also experience more lifelike color expressions due to its sophisticated color mapping technology. The TV is also equipped with the PurColor technology that unveils a wide range of shades to ensure optimal picture performance and to offer an immersive entertainment experience.

The Samsung 4K Ultra HD Smart TV comes with a sleek and elegant design that draws you to the purest picture. It is crafted with an effortless minimalistic style from every angle and a boundless design that sets new standards. It also features the Motion Xcelerator technology that automatically estimates as well as compensates frames from the content source to deliver clear images and impressive performance. Its Q Symphony technology ensures that the speakers of the TV and soundbar function simultaneously.

Pros (What we liked)

  • Crystal 4K Display with a billion true colors
  • Fine-tuned color for a vibrant, lifelike picture
  • HDR to enjoy an enormous spectrum of colors and all the visual details
  • Motion Xcelerator for a clear picture and smooth performance
  • Comes with a clean cable solution to reduce clutter

Cons (What we didn’t like)

  • Sound level is very low compared to size of TV

5. Sony Bravia 43 inches 4K Ultra HD Smart TV (KD-43X74)

Sony Bravia 43 inches 4K Ultra HD Smart TV (KD-43X74)

Key feature & specifications

  • Resolution: 4K Ultra HD (3840 x 2160)
  • Refresh Rate: 60 hertz
  • Connectivity: 3 HDMI ports and 2 USB ports
  • Sound: 20 Watts Output
  • Bass Reflex speakers
  • Dolby Audio
  • Android TV
  • Voice Search
  • Google Play
  • Chromecast
  • HDR Gaming
  • Alexa compatible
  • Display: X1
  • 4K HDR
  • 4K X-Reality Pro
  • Motionflow XR100
  • X-Protection PRO
  • Backlight type: Direct LED
  • Live Colour Technology
  • Dynamic Contrast Enhancer
  • Warranty Information: 3-year warranty provided by the manufacture from the date of purchase (Included 1 Year Comprehensive and 2 Year Additional warranty on Panel).

Things we like about this 43-inch TV

Take your viewing further with glorious 4K pictures and all the excitement of Android TV entertainment with this ultra HD 43 inch 4K TV in India from Sony. It comes with a powerful processor that uses advanced algorithms to cut noise and boost detail. With an even clearer 4K2 signal, everything that you watch is closer to 4K resolution, full of lifelike color and contrast. Its TRILUMINOS display delivers realistic images with lifelike colors for an immersive visual experience. ClearAudio+ makes the necessary adjustments to this TV’s sound so that you can hear everything, starting from music to dialogues, with immense clarity.

This TV features built-in Wi-Fi so that you can access the Wi-Fi network of your home and browse the Internet to your heart’s fill. Its slim frame and aluminum finish add to the aesthetics of your home, making it look more sophisticated. The TV features a primary capacitor that protects it from electrical surges. On the other hand, its circuit boasts an anti-humidity coating that prevents short-circuits resulting from moisture. The cable holder makes it convenient for you to hold the wires in one place.

Pros (What we liked)

  • Powerful processor that uses advanced algorithms to cut noise and boost detail
  • 4K pictures, rich with real-world detail and texture
  • Smooth and sharp details in fast-moving sequences with Motionflow XR
  • Pure, natural audio with smooth, even reproduction of all frequencies
  • X-Protection PRO technology for superior dust and humidity protection

Cons (What we didn’t like)

  • Extended warranty is very high around 30K+

6. AmazonBasics 43 inches 4K Ultra HD Smart TV (AB43U20PS)

AmazonBasics 43 inches 4K Ultra HD Smart TV (AB43U20PS)

Key feature & specifications

  • Resolution: 4K Ultra HD (3840 x 2160)
  • Refresh Rate: 60 hertz
  • 178-degree wide viewing angle
  • Connectivity: 3 HDMI 2.0 ports, 1 USB 3.0 and 1 USB 2.0 ports, IR Port
  • Sound output: Inbuilt 20 Watts Powerful Speakers
  • Dolby Atmos
  • Fire TV OS
  • Built in Alexa and Alexa voice controls
  • DTH Set-Top Box Integration
  • Supported Apps: Prime Video, Netflix, Disney + Hotstar, YouTube, Apple TV
  • 5000+ apps from Fire OS Store
  • Display Mirroring
  • 1.95GHz Quad core processor
  • 1.5GB RAM/DDR
  • Display: A+ Grade LED panel
  • Dolby vision
  • HDR 10 + HLG
  • Amlogic 9th Generation Imaging Engine
  • Ultra-bright screen
  • Advance picture processing
  • Anti-aliasing
  • Dynamic contrast
  • Dynamic backlight
  • Warranty Information: 2 Year Comprehensive Warranty and 3 years warranty on panel for malfunction arising from manufacturing defects

Things we like about this 43-inch TV

Immerse yourself in picturesque visual imagery, captivating surround sound or sharp game graphics with this AmazonBasics television that comes with a 4K Ultra HD display resolution 3840×2160 and a 60 Hz refresh rate. With Fire TV OS and inbuilt Alexa, you can search, browse, and play content from across 5000 apps like YouTube, Prime Video, Netflix, Hotstar, SonyLIV or Live TV using voice commands. The 43 inches smart TV is powered by a-quad-core CPU for instant search results and fast and fluid responsiveness.

While the Dolby Vision technology offers stark contrast, defined highlights, and deeper colors to bring alive a remarkable viewing experience, the HDR10+HLG technology guarantees authentic lifelike visuals with enhanced color spacing and fine detail. The Voice Remote with Alexa lets you do everything you’d expect from a remote—plus, easily launch apps, search for titles, play music, switch inputs, control smart home devices, and more, using your voice.

Pros (What we liked)

  • Pristine and immersive visual experience with advanced picture processing
  • Crystal clear sound quality with Dolby Atmos
  • High performance gaming with a responsive and powerful multi core processor
  • Advanced Data monitoring support to track data usage
  • Lots of presets for the screen, including Natural, Cinema, Gaming, etc.

Cons (What we didn’t like)

  • Audio quality is pretty average

7. LG 43 inches 4K Ultra HD Smart TV (43UP7500PTZ)

LG 43 inches 4K Ultra HD Smart TV (43UP7500PTZ)

Key feature & specifications

  • Resolution: 4K Ultra HD (3840×2160)
  • Refresh Rate: 60 hertz
  • Connectivity: 2 HDMI ports and 1 USB port
  • Sound: 20 Watts Output
  • 2.0 channel Speaker
  • AI Sound
  • WebOS Smart TV
  • AI ThinQ
  • Built-in Google Assistant & Alexa
  • Apple Airplay 2 & Homekit
  • Unlimited OTT App support
  • Display: 4K Ultra HD LED Display
  • Slim Design
  • Quad Core Processor 4K
  • Viewing Angle: ‎178 Degrees
  • Image Aspect Ratio: ‎16:09
  • Image Contrast Ratio: ‎1100:1
  • HDR 10 Pro
  • HLG HDR Pro
  • Game Optimizer
  • Auto Low Latency Mode
  • HGIG Mode
  • Advanced color enhancer
  • Filmmaker mode
  • 4K upscaler
  • Warranty Information: 3 years comprehensive warranty provided by the manufacture from the date of purchase

Things we like about this 43-inch TV

Indulge in a next-gen viewing experience with this LG 43-inch 4K Smart UHD TV. Experience lifelike picture quality and vivid colors with four times more pixel accuracy than Full HD. FILMMAKER MODE, Dolby Vision IQ & Dolby Atmos, and HDR bring you a more immersive viewing experience. The processor removes video noise and creates more vibrant color and contrast. Low resolution images are upscaled and reproduced at close to 4K quality. It also knows when, where, and how to improve sound, creating virtual surround sound for a more immersive and cinematic experience.

Smart dimming control and a pixel compensation algorithm improve contrast for better dark images. And HDR content is refined with brightness adjustments that transform darker scenes into ones with stunning contrast, detail, and color depth. Enjoy your favorite films in the same quality as the original with multi HDR formats including HDR10 and HLG. Game Optimizer, fine-tuned HDR graphics and low input lag make gameplay faster and more immersive.

Pros (What we liked)

  • Quad-Core 4K Processor reduces video noise and provides superb color and contrast
  • Low input lag makes gameplay quick and immersive
  • Transforms 2K visuals into true-to-life 4K by improving detail, definition, and color
  • Pixel compensation algorithm and smart dimming control to boost contrast and visibility in low-light situations
  • Optimizes sound based on the genre for an enhanced audio experience

Cons (What we didn’t like)

  • Official extended warranty is very expensive

8. Sanyo 43 inches Full HD Smart TV (XT-43FHD4S)

Sanyo 43 inches Full HD Smart TV (XT-43FHD4S)

Key feature & specifications

  • Resolution: Full HD (1920×1080)
  • Refresh Rate: 60 hertz
  • Connectivity: 3 HDMI ports, 2 USB ports, and Headphone Out
  • Sound: 20 Watts Output
  • Dolby Audio
  • Digital Sound Processing
  • Superior Audio Speakers
  • Two Way Audio Link
  • Android 9.0
  • Bluetooth Remote with Voice Search
  • Chromecast Built-in
  • 1.5 GB RAM + 8 GB Storage
  • Quad Core CPU + Dual Core GPU
  • Display: Super Bright Display
  • 16.7 million Color Display
  • Dot Noise Reduction
  • Micro-Dimming Technology
  • Warranty Information: 1 year brand warranty provided by Sanyo from date of purchase

Things we like about this 43-inch TV

Enjoy the best of Japanese technology with the latest Sanyo Kaizen Series which brings the world of entertainment straight to your TV. It is powered by a Quad Core CPU, a Dual Core GPU, 1.5 GB RAM and 8 GB Storage that allows smoother multitasking, faster web browsing and quicker boot-up. It comes with a micro dimming technology analyses the TV content in 512 separate zones to adjust the brightness and darkness ensuring optimal picture in every zone. This results in a greatly improved picture quality that pampers your eyes.

With Sanyo’s innovative dot noise reduction technology, say goodbye to noisy pictures and enjoy your favorite television shows and movies in detailed resolution. Enjoy quality surround sound and superior acoustics with the 20W speakers and Dolby Digital on your Sanyo Kaizen Series TV. With the HDMI Sound Out feature, seamlessly connect an external home theatre system. Get ready to be blown away with the immersive audio experience while you watch your favorite movies and music videos.

Pros (What we liked)

  • Ultra-fast processor transforms everything into stunning 4K
  • Crystal-clear picture to enhance viewing capabilities
  • Crisp audio that cuts through any background noises
  • Fast and easy universal search that discovers content far and wide
  • Super-low latency that reduces input lag

Cons (What we didn’t like)

  • Glitchy software occasionally ruins the user experience

9. TCL 43 inches 4K Ultra HD Smart TV (43P615)

TCL 43 inches 4K Ultra HD Smart TV (43P615)

Key feature & specifications

  • Resolution: 4K Ultra HD (3860 x 2160)
  • Refresh Rate: 60 Hertz
  • Connectivity: 3 HDMI ports, 1 USB port, Bluetooth 5.0
  • Sound: 24 Watts Output
  • Dolby Audio Power Speakers
  • Surround Virtualizer
  • Built-In Wi-Fi
  • Google Assistant
  • Certified Android P
  • Screen Cast + T-cast
  • 2GB RAM
  • 16GB ROM
  • 5000+ Apps
  • Display: A+ Grade Panel
  • UHD
  • HDR 10
  • Slim Design
  • 4K Upscaling
  • Dynamic Color enhancement
  • Micro dimming
  • Immersive Dolby Audio
  • ‎One Click button access to Netflix, Zee 5, and Prime Video
  • Features TCL AI-IN (all-in-one AI platform)
  • Warranty Information: 1 Year warranty provided by the manufacturer from date of purchase

Things we like about this 43-inch TV

Boasting a vivid output with crystal-clear details, this TV enhances your viewing and gaming experience. The brilliant 4K display is given more of a boost with the latest HDR, so you will view colors, tones, brightness, and contrast like never before. And for optimal color vibrancy, this best 43 inch LED TV features the proprietary Dynamic Color Enhancement algorithm. It is equipped with 2 GB of RAM and 16 GB of ROM for ensuring a smooth browsing experience with prompt feedback that will keep you hooked to the world of global entertainment.

Integrated with atmospheric micro dimming, this smart TV analyses content in 1,296 separate zones and automatically adjusts the brightness and darkness for optimal picture quality. This Smart TV’s proprietary algorithm upscales any 2K or FHD content to 4K resolution for a pleasant viewing experience. It enhances non-native content in real-time to provide a suitable screen format in high resolution. Featuring a sleek design, this Smart TV adds a touch of elegance to your home with a beautiful panel and striking design.

Pros (What we liked)

  • Natural colors for a truly immersive viewing experience
  • Optimum representation of contrast with wider color gamut
  • 4K upscaling technology to further improve clarity and color
  • Ultra-realistic, enhanced sound with Dolby Audio
  • Seamless access to abundant video-on-demand channels and streaming platforms

Cons (What we didn’t like)

  • Booting process is a bit slow

10. iFFALCON 43 inches 4K Ultra HD Smart TV (43K71)

iFFALCON 43 inches 4K Ultra HD Smart TV (43K71)

Key feature & specifications

  • Resolution: 4K Ultra HD (3840 x 2160)
  • Refresh Rate: 60 hertz
  • Connectivity: 2 HDMI ports, 1 USB port and Bluetooth
  • Sound: 30 Watts Output
  • Dolby Audio Power Speakers
  • Hands-Free Voice Control
  • 4K Android TV + HDR
  • AI-IN
  • T-cast
  • Android 9.0
  • A+ Grade Panel
  • UHD
  • HDR 10
  • Micro dimming
  • Response Time: 8 milliseconds
  • Number of Speakers: 2
  • Dynamic Color Enhancement
  • 4K upscaling
  • Viewing Angle: ‎178 Degrees
  • Image Aspect Ratio: ‎16:09
  • Image Brightness: ‎330 Nit
  • Image Contrast Ratio: ‎5000:1
  • 12 months comprehensive manufacturer warranty from date of purchase

Things we like about this 43-inch TV

The K series 43 inch Android TV from iFFALCON delivers all your favourite content with thousands of streaming apps, accessible through a speedy, simplified home screen in a modern design. It comes with a Dynamic Color Enhancement algorithm that improves the display effect of the low color display to high color display when playing videos and natural pictures. To further augment the viewing experience, this television has a Micro Dimming technology which helps you always experience clear and enhanced picture quality, even the dark scenes.

Thanks to the 30 W stereo box speaker, this TV delivers a powerful audio delivery which is sure to take your music listening experience to the next level. You can turn up the volume and watch movies with your family to enjoy a cinematic experience. The design features rather thin bezels and gives the TV a compact and elegant look. A proprietary upscaling algorithm optimizes content in real time to deliver a vivid and superior video experience. Showcase your 4K entertainment and enjoy nonnative content like never before in a higher resolution and optimal screen format.

Pros (What we liked)

  • Dynamic Color Enhancement improves the display effect of the low color display
  • 4K upscaling technology improves the clarity and color to deliver a more vibrant & premium video experience
  • Delivers clearer and theater-quality sound at home with the Dolby Audio
  • No lagging identified, good for gaming as well
  • Value for money

Cons (What we didn’t like)

  • OK Google is slow. Takes time to act

Smart TV Buying Guide – How to choose the best Smart TV in India?

When the time comes to choose a new TV, deciding which one is best to buy is not always easy. In fact, many aspects of a television must be considered, ranging from dimensions, to the space available, to resolution, audio quality and functions.

We have seen above which are the best 43 inch TV in India 2023 currently on the market. Let’s now move on to the buying guide with all the factors to evaluate to make the right choice.

1. Technology of the panels

The first factor to be analyzed in order to choose the best TV is the technology of the panels. The cheapest option is an LCD TV. However, today there are mainly LCD TVs with LED backlighting, devices that are quite thin, reliable and with low power consumption. Alternatively, a higher-end product is the OLED TV, capable of offering a very high contrast but with a shorter duration than an LED TV. Otherwise, there is Samsung’s QLED TV, which with Quantum Dot technology provide richer colors and better image saturation.

2. Full HD, 4K UHD or 8K UHD?

Let’s look at the second technical criterion: the definition. Today three of them can be found on the market: Full HD (1920 x 1080 pixels), 4K UHD (3840 x 2160 pixels) and 8K UHD (7680 x 4320 pixels). The choice will depend on two points in particular: the type of content consumed and the length of time you want to keep your television.

Currently, a large part of the content we can consume, especially on television, is in Full HD, or even lower definition. More and more 4K content is nevertheless offered, not only on certain channels, but also on third-party services such as Netflix, Disney+ Hotstar, Amazon Prime Video, etc.

It is therefore rather advisable to move today towards a 4K UHD panel which will allow you to enjoy the best quality on all the available content, especially since we now find good quality 4K screens at a very affordable price.

3. Image optimization technology

Modern televisions often offer some image optimization technologies that are supposed to improve the picture even further, provide even more contrasts and show even more details. Sometimes these optimization technologies have their own names by manufacturers, such as True Color Enhancer, while others designate general standards. The most important image enhancement technologies include HDR or HDR10, HDR + or HDR10 + and Dolby Vision.

With HDR, High Dynamic Range, a color depth of 10 bits is possible, which offers 1,024 brightness levels per color channel. This makes it possible to display details more clearly and clearly that would be lost with a color depth of 8 bits. Dolby Vision offers a color depth of 12 bits and can therefore display over 4,000 levels of brightness per color channel.

4. Connections of the television

As far as the connections on the television are concerned, a few points must be observed. HDMI and USB connections are particularly important. A television that has several connection ports is practical. HDMI ports are used to connect devices such as game consoles, DVD or Blu-ray players. The USB ports, on the other hand, are particularly useful for all other devices such as smartphones, tablets, and external hard drives.

As a rule, the unit should have at least one or two HDMI ports and a USB input, with an updated Wi-Fi module and Bluetooth to quickly pair Bluetooth enabled devices like headphones, speakers, soundbars, etc. to the TV. For some needs, the input for the Ethernet cable is important. In this way you can benefit from a faster internet connection, essential for online gaming and streaming services.

Additionally, the availability of 3.5 mm jack outputs and optical cable outputs can be useful for connecting headphones, speakers, and other audio equipment to the TV.

5. Other pointers

  • Response time: This is the time it takes for a single pixel on the screen to switch from one color to another. The shorter the response time, the better the definition and clarity of the images will be even during very fast sequences.
  • Refresh rate: It indicates the number of frames that the screen can reproduce per second. A frame rate of 60 Hz indicates that the TV can show 60 images per second, but in some cases, it can even reach 120 Hz. However, there is no video content that can reach this rate, so the usefulness of a higher value is currently quite limited.
  • Input lag: It is the time that passes between the generation of an image from an external source and its playback on the TV. In practice, if the screen is connected to a console or a PC, it is the time it takes for the image to pass between the device and the TV video. It is a value expressed in milliseconds and particularly important for gamers. The best models have input lag of less than 40ms.
  • Smart Technology: TVs now come with the ability to connect to the internet and stream online content with ease. Make sure your TV provides a way to wirelessly connect to the internet.
  • Other smart features: It is necessary to consider the smart features of the TV, such as integration with Alexa or compatibility with Google Assistant, to manage the TV with voice commands through special smart remote controls.
  • Applications: Those who decide to buy a smart TV intend to use it as a multimedia device, not just to watch traditional channels. So, one aspect to consider is the applications available and those that can be downloaded. To date, Android TVs are the best in terms of the number of usable applications.
  • Warranty: Purchasing from an authorized dealer gets you the full manufacturing warranty. Make sure you inquire about the warranty prior to purchase.
  • Operating system: Most TVs run on the Android operating system. However, the models of some brands have a different system. Samsung TVs usually run on the Tizen OS, while LG’s come with WebOS. This is important because each of them has different functions and ways of use. Hence, it is worth paying attention to this.

Frequently Asked Questions about 43 Inch Smart TVs (FAQs):

1. How do I know what size TV to buy?

Depending mostly on personal preference and requirements, you can buy a 55″ TV if you plan to sit around 8-10 feet from the TV. Similarly, if you plan to sit around 6-8 feet from the TV, a 43″ TV is perfect for you.

2. How big is a 43-inch TV?

43-inch televisions generally have a screen diagonal of 109.22 centimeters. However, this only applies to the display of your television. The exact dimensions of the case can vary from model to model.

3. Where can a 43-inch TV be installed?

The 43-inch TV is one of the most versatile. This is because it integrates perfectly into living rooms and bedrooms. In the living rooms they are discrete but very efficient electronics and are ideal for long cinema sessions lying on the sofa or for playing video games.

In the bedroom, however, as this room is usually a little smaller, they are large and stand out. However, regardless of the space in which the 43-inch smart TV will be placed, it is ideal that it remain at a minimum distance from the sofa or bed. For this TV size, it is recommended to install it between 1.80 and 2.5 meters from where people will be watching it.

4. How to improve the sound of a TV?

In most cases, the sound emitted by the TV does not satisfy us very much. As currently “slim” models are favored, it is becoming difficult for manufacturers to equip them with a sizeable speaker. If you want to improve the sound of your TV, here are some tips you might find useful. First of all, you have the option of using a headset if you plan to view a video or movie on your own. Otherwise, you can also opt for the soundbars which will deliver you decent sound quality.

5. What are the best TV brands?

The question cannot be answered clearly. Different brands shine in different areas. Samsung is a pioneer in the field of QLED televisions and offers the best televisions with this technology. LG, on the other hand, is well established in the OLED television market and offers the cheapest models here, while Sony and Panasonic mainly have high-end OLEDs in their portfolio. Philips is the only TV manufacturer to offer Ambilight backlighting. TCL shines with affordable QLED televisions and inexpensive gaming TVs.

6. Is Ultra HD the same as 4K?

The terms “Ultra HD” and “4K” are often used synonymously. However, they are not one and the same. Because Ultra HD denotes a resolution of 3840 x 2160 pixels, while 4K televisions with 4096 x 2160 pixels have a few more pixels. The difference, however, is negligible.


Constant upgrades to television technology have left us with multiple options in brands as well as make, models and features. This actually works in the consumers favor though. With so many options, brands try to make a niche product for a particular demographic.

For a mid-sized family and your living room, the best 43 Inch smart TV In India have been listed. At Khojdeal we care about how and where you spend your money. We save some of your money by helping you out with deals and offers. Visit us at to know more.

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