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Store Details Avail exciting and latest Abof discount offers and coupon codes for Dec 2023. Abof is the short form of the brand All About Fashion that was launched in 2015 as a subsidiary of the iconic Aditya Birla Group. The portal offers a wide range of fashionable clothing for both men and women. The top-notch products across categories has made this website one of the most sought after destinations for fashion enthusiasts. Abof also offers exceptional discount deals to its customers for pocket-friendly shopping experience. Besides benefitting from the regular discount offers on Abof you can also save more by shopping through Khojdeal that brings to you regularly updated and verified Abof coupon codes and promo offers. Read more>
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abof Coupons and Deals

Abof Coupons and Deals

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Get mind blowing ABOF Offers on Khojdeal

At you will find amazing ABOF coupons and ABOF offers. ABOF clothing offers especially those on ABOF dresses are really popular.

Apart from offering ABOF coupon code, Khojdeal also gives extra Rs. 215 cashback on ABOF online shopping.


How to save more with Khojdeal coupons and offers for ABOF

1. Login to your Khojdeal account.

2. Go to the search bar and type ABOF.

3. A list of coupons and deals will be displayed.

4. Click on ‘Show Coupon Code’ or ‘Activate Offer’ next to the deal you want to use.

5. Copy the Code and visit ABOF website.

6. Select your choice of product, apply the discount code on ABOF's Checkout Page while placing the order.


About ABOF

ABOF is an online fashion retailer based in Bengaluru. Launched in October 2015, ABOF is the online venture of the Aditya Birla Group.

The brand not only showcases a huge collection of in-vogue styles from the best brands, but also offers made-to-order content to amp up your style game, style tips and hacks from the experts and even a virtual trial room!

Get the chicest looks of the season from around the globe through ABOF’s curated collection of products handpicked from popular fashion brands, and also from its own in-house brand ‘ABOF’.


About Aditya Birla group

The Aditya Birla group is India’s third largest private conglomerate. Apart from having interests in industries like metal, cement chemicals and telecom, it is also India’s largest fashion player through Aditya Birla Fashion and Retail Limited (ABFRL).

Madura Fashion & Lifestyle and Pantaloons are two companies that operate under the Aditya Birla Group.

Madura Fashion & Lifestyle has brands like Louis Philippe, Van Heusen, Allen Solly, Peter England, Planet Fashion, People, The Collective, Hackett London, Forever 21, Simon Carter and Ted Baker in its portfolio.

Pantaloons on the other hand has more than 200 Indian, in-house and international brands, including Ajile, Izabel London, Akkriti, Bare Denim, Alto Moda, Candie’s New York, Annabelle, Byford, Chalk, Chirpie Pie, Honey, Poppers, Rangmanch, Richard Parker SF Jeans, Trishaa, Urban Eagle, Bare, Rig, SF Jeans, JM Sports and Lombard.


3D virtual trial room

Customers can experience a 3D virtual trial room on ABOF fashion. This is a first of its kind innovation in India. It is a tool where the customers can ‘virtually’ try on any product before buying it. By inputting their basic body measurements, customers can see how a particular product will look on them. The tool also allows customers to layer clothing to check out looks.

ABOF online also uses a one-of-its-kind fashion quiz to understand customer preferences and show only relevant personalised content.

ABOF’s 3D trial room is powered by Metail Virtual Fitting Room Startup from United Kingdom.  


Get on-spot exchange at ABOF fashion

Another feature that gives ABOF an edge over other online retailers is on the spot exchange. Unlike other brands, when you apply to return a product on ABOF and want it in a different size or colour, the pickup guy comes with the new merchandise and simultaneously picks-up the old product.    


AISHA – ABOF’s Artificial Intelligence based personal fashion advisor

Meet AISHA, your personal fashion advisor from ABOF. This Artificial Intelligence driven stylebot is available on Facebook messenger.

Through the chat function, customers can ask AISHA for product recommendations, style tips or any other fashion advise.

This stylebot from ABOF is extremely user friendly and comprehends most common fashion questions.

For introducing this innovative technology, ABOF partnered with a Visual AI company, Streamoid Technologies and IBM Watson, a cognitive system from IBM.


Enjoy a convenient shopping experience on ABOF online has partnered with IBM Cloud and Watson, to provide a personalised shopping experience to its customers.

With this new feature, shoppers can type questions in spoken English in the search box. These questions are recognized and comprehended by the system on ABOF and it responds to them accordingly.

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