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Store Details Abof abbreviated form all about fashion is an online one-stop fashion portal for apparel, footwear and accessories for men and women. It is a subsidiary of the prestigious Aditya Birla Group launched in October 2015. It is the place to visit to have on your hands, some of the freshest styles from every corner of the world. It legibly can be termed as your daily dose of fashion, the entire fashion e-commerce in one unit. They offer a comprehensive and curated range of products and a unique buying experience with extremely affordable range of productsIt has already established a world-class tech-enabled supply chain infrastructure with serving more than 400 cities across the country. Read more>
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About Store

Get mind blowing ABOF Offers on Khojdeal

At Khojdeal.com you will find amazing ABOF coupons and ABOF offers. ABOF clothing offers especially those on ABOF dresses are really popular.

Apart from offering ABOF coupon code, Khojdeal also gives extra Rs. 215 cashback on ABOF online shopping.

 

How to save more with Khojdeal coupons and offers for ABOF

1. Login to your Khojdeal account.

2. Go to the search bar and type ABOF.

3. A list of coupons and deals will be displayed.

4. Click on ‘Show Coupon Code’ or ‘Activate Offer’ next to the deal you want to use.

5. Copy the Code and visit ABOF website.

6. Select your choice of product, apply the discount code on ABOF's Checkout Page while placing the order.

 

About ABOF

ABOF is an online fashion retailer based in Bengaluru. Launched in October 2015, ABOF is the online venture of the Aditya Birla Group.

The brand not only showcases a huge collection of in-vogue styles from the best brands, but also offers made-to-order content to amp up your style game, style tips and hacks from the experts and even a virtual trial room!

Get the chicest looks of the season from around the globe through ABOF’s curated collection of products handpicked from popular fashion brands, and also from its own in-house brand ‘ABOF’.

 

About Aditya Birla group

The Aditya Birla group is India’s third largest private conglomerate. Apart from having interests in industries like metal, cement chemicals and telecom, it is also India’s largest fashion player through Aditya Birla Fashion and Retail Limited (ABFRL).

Madura Fashion & Lifestyle and Pantaloons are two companies that operate under the Aditya Birla Group.

Madura Fashion & Lifestyle has brands like Louis Philippe, Van Heusen, Allen Solly, Peter England, Planet Fashion, People, The Collective, Hackett London, Forever 21, Simon Carter and Ted Baker in its portfolio.

Pantaloons on the other hand has more than 200 Indian, in-house and international brands, including Ajile, Izabel London, Akkriti, Bare Denim, Alto Moda, Candie’s New York, Annabelle, Byford, Chalk, Chirpie Pie, Honey, Poppers, Rangmanch, Richard Parker SF Jeans, Trishaa, Urban Eagle, Bare, Rig, SF Jeans, JM Sports and Lombard.

 

3D virtual trial room

Customers can experience a 3D virtual trial room on ABOF fashion. This is a first of its kind innovation in India. It is a tool where the customers can ‘virtually’ try on any product before buying it. By inputting their basic body measurements, customers can see how a particular product will look on them. The tool also allows customers to layer clothing to check out looks.

ABOF online also uses a one-of-its-kind fashion quiz to understand customer preferences and show only relevant personalised content.

ABOF’s 3D trial room is powered by Metail Virtual Fitting Room Startup from United Kingdom.  

 

Get on-spot exchange at ABOF fashion

Another feature that gives ABOF an edge over other online retailers is on the spot exchange. Unlike other brands, when you apply to return a product on ABOF and want it in a different size or colour, the pickup guy comes with the new merchandise and simultaneously picks-up the old product.    

 

AISHA – ABOF’s Artificial Intelligence based personal fashion advisor

Meet AISHA, your personal fashion advisor from ABOF. This Artificial Intelligence driven stylebot is available on Facebook messenger.

Through the chat function, customers can ask AISHA for product recommendations, style tips or any other fashion advise.

This stylebot from ABOF is extremely user friendly and comprehends most common fashion questions.

For introducing this innovative technology, ABOF partnered with a Visual AI company, Streamoid Technologies and IBM Watson, a cognitive system from IBM.

 

Enjoy a convenient shopping experience on ABOF online

ABOF.com has partnered with IBM Cloud and Watson, to provide a personalised shopping experience to its customers.

With this new feature, shoppers can type questions in spoken English in the search box. These questions are recognized and comprehended by the system on ABOF and it responds to them accordingly.

Cashback Terms and Conditions
  • Cashback is not applicable on bulk purchases
  • No Cashback will be provided in case you return or cancel the order.
  • To ensure a successful cashback credit, please make sure to complete your transaction within the opened tab and do not open any other comparison or coupon providing websites. 
  • Cashback is not applicable on shopping through credits/gift vouchers. 
  • The cashback is calculated as per rates mentioned in the cashback column above
  • Accounts that try to manipulate the cashback mechanism and engage in fraud activtities will be banned from Khojdeal. 
  • Cashback percentage excludes the taxes and shipping charges on the orders. 
  • Accounts that engage in fraudulent orders/activities to game/cheat the cashback system will be banned and cashback forfeited 
  • In case you want to raise a missing cashback ticket, click here. Any missing cashback ticket raised after 10 days will not be accepted. 
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